ICDS Inc. is a leading provider of rich media content management software and services. The company operates three divisions: Digital Signs, sometimes call Digital Menu Boards, are offered under the brand Primer Digital Media, and Online marketing services including website design, social media marketing and search engine management services under the brand Arrow Target Marketing. The company also operates an E-learning software solution under the brand inCollaborations. Solutions include Change Management and Online Learning using content streaming solutions targeted at highly distributed organizations.
Since 2001 ICDS Inc. has been a leading provider of rich media marketing solutions for retailers, restaurants and other consumer facing organizations. As experts in creating marketing programs and content, ICDS is uniquely positioned to enable retailers to grow sales and increase profit margins by communicating with consumers in the store, online or through advertising channels.
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ICDS got its start by offering e-learning and change management solution targeted at the Fortune 1000 and Government under the brand inCollaborations. In 2003 inCollaborations introduced our highly successful Backwards From Perfect approach to e-learning solution designed for distributed audiences. In 2005 inCollaborations introduced a new e-learning platform built upon many concepts used in content management applications. In 2006 inCollaborations introduced support for Continuing Education Units for retail, health care, real estate and other professions requiring CEBs.
In 2007 the company introduced our rich content management solution that integrates advertising with point of sale and other end-user devices. The solution leverages transaction data to drive real time targeted advertising. In 2011 the company narrowed its focus to Dynamic Digital Signs, offering promotional and marketing tools for retailers and introducing a Digital Out Of Home (DOOH) marketing network. Today, this solution is offered under our Primer Digital Media brand.
In 2009 ICDS introduced Arrow Target Marketing, a provider of Online Marketing Services. Arrow Target Marketing is uniquely positioned to define, manage and promote businesses and brands in the online environment. Services include Website design and management, social media marketing and search engine marketing.